5 Reasons Why You NEED to Start Branding on Social Media

If your social media isn’t branded, let me convince you why should start NOW. 🏃‍

When I say to ‘brand’ your social media, you may be thinking of large corporate accounts with over 100k followers. 🧐

But did you know that a micro-influencer with 5k followers is also branded? Or even your local coffee shop with 1K followers??

Anyone trying to sell a product or service NEEDS to have a brand! And here’s why. 👇

1.    Increases Brand Awareness

I feel like this goes without saying but your brand visibility is essential to success and achieving your business goals (which is ultimately making money, am I wrong??). 👀

Your target audience can TELL when you are putting effort into your branded content, and when you’re not. Effort is a respectable practice. 🙃

We want people to stay and engage in order for the algorithm to push our content out further!!! Thus, increasing familiarity with your brand. 🥳

2.    Improves Recognizability

Having a consistent style that you apply across your content makes it 10x easier for your followers to recognize you. 🥸

This style comes down to the colours you use, fonts, typography treatment, photography aesthetics… the list goes on.

And people like to be comfortable, right?? Stay consistent. 💪

The more frequently your content is shown on their feed, the more top-of-mind your account is when they are shopping around for products and services or have a problem they need solving.

This is a subconscious result of repeat exposure to your BRANDED content.

3.    Easier to Create Original Content

One of my favourite parts about having a clear brand direction for your social media is that it's sooo much easier to come up with content. 😮‍💨

Knowing the ‘do’s and don’ts’ for your brand design helps incredibly with knowing what topics, trends, and points you should post.

What content fits with your brand? What do you want to achieve? How do you want your audience to view your brand?

And the endless cycle of content ideas begins because you KNOW your style and goals. 😍

A bit of a side note; but the templates you could make???

Productivity and efficient post creation🤝 you.

4.    Boosts Credibility

If people are going to spend money, they need to trust in your product and service. Appearance is a huge factor. 💅

Plus, branded social media is just straight-up professional. It positions you as an industry expert, increasing credibility. 🤓

Your audience can tell you know what you’re doing (even if you don’t🫢).

Followers recognize professional brands, listen to what you’re saying, and trust you wayyy more than some rando account on the internet.

5.    Adds Brand Value

The value of your product or service will skyrocket when you apply proper brand design techniques. Trust me on that. 😘

People will be more willing to spend money on your business. 💰

Maybe it’s just my background in graphic design, but it’s SO easy to tell the difference between a lower price range vs a higher price range…

👉 It’s all how your brand is perceived; and 99% of the time it’s the packaging of your product and the deliverability of your service promotion.

If you aren’t convinced yet to start branding your social media… I honestly have no words.

BUT if you are convinced, what are your next steps?

Sit down with yourself, or your business partner if you have one, and really evaluate what your goals are and what you want to achieve.

Only then can you really understand what message your target audience wants to hear.

Then you can begin the amazingly fun process that is branding and social media content creation!!

Need assistance in establishing your brand or with creating content?

Fill out my content form and let’s chat. 🫶

Until next time,

~ Melody Elizabeth